Guy Lusty

OVERVIEW

AI-native product design lead who builds beautiful products inspired by the people who use them.

I currently work at Meta on our research platform. Previously, I worked at Cleo AI, Moonpig, Babylon Health, and Costa Coffee, creating solutions used by millions.

Portfolio

3

Projects

Over 12 years of experience designing and building digital products at every scale. Proven track record of bootstrapping early-stage startup products, launching consumer services like Costa’s click-and-collect, and scaling complex ecosystems like Meta’s Accounts Center to empower user privacy and control.

©26

Meta Accounts Center

Cleo AI Credit Builder

Costa Click & Collect

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Why work with ME

Great products aren’t built in a vacuum. My process is rooted in deep collaboration.

With PMs and cross functional partners, I thrive on digging into the "why," helping teams cut through the noise and identify high-leverage problems that move the needle for the business and the user.

With Engineers I speak the language of implementation to ensure our visions are feasible but ambitious.

Let's stay in touch

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